One of the biggest misconceptions when it comes to food is the well-known phrase ‘Breakfast is the most important meal of the day’. It’s part of our vocabulary, along with ‘Get something in your stomach’ and ‘Breakfast sets you up for the day.

The trouble is for years we’ve been misled on what is healthy and almost all of what we feed our children each morning is simply sugar in disguise.

I’m taking Health Daddy’s ‘A spoonful of sugar’ campaign straight into the Breakfast Clubs and schools of Great Britain and I’m bringing the nations parents and teachers up to speed on how we can literally set our children up for the day, rather than setting them up, as we currently do, to fail.

When it comes to loading our children with sugar, Breakfast cereal is perhaps the biggest culprit of all but for years has been marketed as the healthy option by some very clever, big corporate brands. 

They put lovable cartoon characters on the packaging, give away toys and do all they can to make their manufactured produce but for many children, they are one of the worst things we can give them. They are simply a recipe for disaster and we’ve quite literally invited cereal killers into our kitchens.

Now I know this goes against how you and I were raised. We are after all, only repeating what we’re told from our own parents but the world has moved on and we are now more informed than ever.

While the new traffic light system on cereal packaging, is a step in the right direction, it’s simply not enough and if we’re not careful, it could potentially act as a smokescreen to a much bigger problem. The fact that all carbohydrates turn to sugar.

It’s a horrendous thought, but many parents have unintentionally been poisoning our kids in the morning, feeding them a recipe full of hidden sugars and at the same time starving our loved ones of vital nutrition.

Since I discovered the danger that I was putting my own children in each day, I found myself fresh out of excuses.

Now I know that getting kids to eat well can be a challenge, (even on a good day) which is why Health Daddy is all about ‘Little wins’ – small incremental changes that could change yours and your kids lives for the better, one step at a time. When I learned the fact about hidden sugars, that was it for me, I had to protect my kids and I know many other parents will feel the same. I hope you’re one of them.

If you’d like us to bring our ‘Spoonful of Sugar, Breakfast Club Campaign to your school, then drop me a line and we’ll get back to you and show you how we can help.

Steve Bennett

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